I did some research on the shop story, finding that it had lost some of its old "small town charm" it had in the 80's when everybody talked about it.

So i came up creating a new retro-vintage badge with a new custom hand drawn lettering, as well as maintaing the old icon with a simple design twist.

 

The icon retains the story of one of their first products - homemade honey - and the new brand retains that first concept on the bakery's tradition.

 

The brand new identity is made from more retro-vintage elements such as the 80's inspired typography. 

Speech balloons with some portuguese phrases are "talking" about going, eating, chating and love about their favorite bakery shop.

 

Above: Old Logo